5 Takeaways from Lisa Yancey’s Keynote: Why Culture Is the Key to Thriving Cities
On May 15, 2025, cultural strategist Lisa Yancey delivered a powerful keynote at the Kelly Strayhorn Theater in Pittsburgh, titled Culture is the Key that Unlocks Every Door. Her presentation, co-presented by KST and the Greater Pittsburgh Arts Council, challenged us to reimagine how we define, invest in, and mobilize culture — not as an afterthought, but as a central strategy for building more equitable and thriving communities.
If you missed the keynote or want to experience it again, you can watch the full recording below:
Here are five takeaways that stayed with us:
Culture Drives Systemic Change
Culture isn't just about art — it's a powerful force that can shift systems and shape the future. When culture is centered, communities can move beyond temporary fixes toward long-term, values-driven solutions.
Culture Is Bigger Than the Arts
Arts are a vital part of culture, but culture includes the shared beliefs, customs, and daily practices that define who we are. Recognizing this broader lens allows us to craft strategies that are more responsive and transformative.
Collaboration Makes Culture Stronger
Cross-industry and cross-generational partnerships bring richer perspectives to the table. Real progress happens when we break silos and build cultural strategies together.
Identity Builds Resilience
A strong cultural identity helps cities and businesses rebound from crisis and rise to new opportunities. It roots people in purpose and provides clarity in uncertain times.
Cities Compete on Culture
Cities don’t just compete on affordability — they compete on the strength of their culture. The more distinct and visible a city’s cultural identity, the more likely it is to attract residents, tourists, and business investment.
We want to hear from you!
What resonated with you most from Lisa Yancey’s keynote? Share your takeaways or reflections using this form. Your feedback could be included in our next bi-annual Impact Report.
Want to help shape Pittsburgh and Allegheny County’s cultural future?
You can get involved in local comprehensive planning efforts by contributing your voice, values, and vision to ongoing planning processes. At the city level, visit Pittsburgh2050 to learn more about comprehensive planning efforts and share your voice through their 90-to-1 survey. Allegheny County is in the early stages of their comprehensive plan, Allegheny Places, and you can sign up to be notified about the plan’s progress, including public events, other plan news, and opportunities to engage with the planning team.