NEA Research: Audience 2.0 - How Technology Influences Arts Participation
Audience 2.0: How Technology Influences Arts Participation, released by the NEA in
June 2010, looks at who is participating in the arts through electronic media, what factors affect their participation, and the relationship between media-based arts activities, live attendance, and personal arts creation. The findings in
Audience 2.0 are intended to help arts organizations better understand their audiences’ uses of technology and electronic media.