The Greater Pittsburgh Arts Council sponsors several marketing initiatives that use technology, economies of scale and creative collaboration to maximize the often limited marketing dollars and administrative capacity of participating artists and arts organizations. These initiatives share one imperative: to maximize overall earned revenue by connecting the arts community with its potential patrons more effectively.
Collaborative Strategies to Grow Pittsburgh’s Arts and Culture Audiences
These projects were designed for the purpose of (1) providing access to powerful data used to target marketing activities, (2) increasing arts managers’ understanding of how to develop and implement effective marketing strategies and by (3) reducing the amount of money and time spent on ineffective marketing efforts.
Browse the submenu for more information on these collaborative marketing initiatives.
Shared Ticketing
ProArtsTickets provides convenient, secure and easy access to lively, innovative performances and programs in Pittsburgh's award-winning arts and culture scene. You will find ticket information on everything from dance, visual art and spoken word to comedy, drama and music. We offer admissions to venues all around the city—from the North Shore to Penn Avenue to the South Side, as well as many suburban locations. Every dollar of the modest service fee is funneled back into Pittsburgh's arts community as support for the Greater Pittsburgh Arts Council's valuable programs.
Pittsburgh Arts Community Database
This shared, completely permission-based arts community database will allow participating organizations to understand the demographic make up of their audiences and analyze the overlap between both internal lists and patrons lists of their peers. Sophisticated list trades are also made readily available for more efficient, targeted promotions.The program is a free service to active GPAC members. GPAC will also use the database to sponsor and implement collaborative marketing and research initiatives.
Half-Price Discounts Listing
The Arts Council Half-Price Listing is a weekly email exclusive to Arts Council members (approximately 850 individuals) that provides last minute offers of half-price discounts to arts and culture events for the upcoming week. A great way to both enjoy and advertise the best of Pittsburgh's arts and culture scene.
Pittsburgh is Art Events Listing
Pittsburgh is Art Events Listing includes all arts and culture events throughout the Greater Pittsburgh region. There is a dynamic and fully searchable calendar as well as a weekly events listing eblast.
