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June 2008
Review of the 2008 Americans for the Arts Convention in Philadelphia
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Date: Friday, June 27, Noon-1:30 pm
Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
  Presenters: Susan Blackman, Lea Donatelli, Devon Dupay, Renee Piechocki, Mitch Swain, Tiffany Wilhelm, Greater Pittsburgh Arts Council
  Guest Presenters: Dana Casto, Arts Education Collaborative; David Dombrosky, Center for Arts Management & Technology; Marge Myers, Studio for Creative Inquiry; Brian Carney, Kuntu Repertory Theatre; Laura Zamarripa, August Wilson Center for African American Culture
     
  Did you miss the AFTA Convention Last Week? No problem—we'll share some of the content! Bring your lunch and join us for lunch as members of the Arts Council staff and the Pittsburgh arts community share insights gathered from the 4-day national convention, entitled American Evolution: Arts in the New Civic Life. View the full list of session topics.
   
  Registration Fees*: $10 ($5 members)

Public Forum: Arts Experience Initiative
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Date: Tuesday, June 24, 4:30-7:30 pm
Place: New Hazlett Theater, 6 Allegheny Square, Northside
  Presenters: Lynne Conner, Chair of the Department of Theatre and Dance, Colby College
  Panelists: Marilyn Russell, Chris McGlumphy, Beth Corning
     
 

In 2004, the Arts & Culture Program of The Heinz Endowments launched an innovative grants-based laboratory designed to field-test new practices dedicated to enhancing an arts event through experiences that support and expand the event itself. Since that time, the Arts Experience Initiative has attracted national attention and is being cited by a range of funders, cultural alliances and arts organizations as a model for cultivating 21st century audience-centered enrichment programming. For the first time, project researcher Lynne Conner brings her findings home to Pittsburgh!

Lynne Conner is a teacher, scholar, and consultant whose work suggests a rather radical thing: the current norm of passive audience behavior is a recent development, not a long-standing fact. Dr. Conner will bring her perspective on history and her current work with Pittsburgh arts organizations to fuel the fire.

Just returned from a presentation at the National Performing Arts Convention, Dr. Conner will discuss her theory of co-authorship and present key findings from this Pittsburgh-based experiment. Her research shows that what contemporary arts audiences most want, but lack, is the opportunity to form opinions and exchange ideas about their arts experiences. Her presentation focuses on the arts experience, audience behavior, psychology, and trends in engaging audiences.

The presentation will be followed by comments from organizations that have participated or are currently participating. Please join us and explore ways to expand your impact on audiences!

   
  This event is free.

Starting an Arts 501c3 Nonprofit
Register Now
  Date: Monday, June 16, 6-8 pm
  Place: Greater Pittsburgh Arts Council, 707 Penn Avenue, 2nd Floor, Downtown
    Susan Blackman, Greater Pittsburgh Arts Council
     
  Not for the faint of heart, this workshop serves as preparation for organizations seriously interested in filing for 501c3 tax status. Topics include the “realities” of starting a nonprofit, the basics of board development and the extensive planning process to be completed before consulting an attorney. This workshop is a prerequisite for incorporation through Volunteer Lawyers for the Arts.
   
  Registration Fees*
$20 ($15 members)

Cultural Policy Public Forum
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Date: Thursday, June 12, 4:00pm-5:30pm
Place: Mozart Room, 600 Penn Avenue (Downtown)
  Note: *Please use the Hoelzel Entrance on Sixth Street
     
  Please join us for a Public Forum to discuss the Arts Council’s cultural policy priorities for the upcoming programming year, 2008-2009. We will review progress on last year’s priorities and solicit input on new issues facing our community. The forum is open to anyone involved in the region’s cultural community. We would particularly like to hear from our membership base.
   
  This event is free but registration is required.

Info Session & Grantwriting 101: 2008 PA Partners Project Grants
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Session A Date: Tuesday, June 10, 3-5 pm
Place: East Liberty Presbyterian Church, Room 234, 116 S. Higland Avenue, East Liberty
Session B Date: Saturday, June 14, 10 am-Noon
Place: Brew House, 2100 Mary Street, South Side
    Susan Blackman, Greater Pittsburgh Arts Council
     
  Come learn the basics of successful grantwriting and get information about the 2008 Pennsylvania Partners in the Arts project grant application! Whether you are an individual artist, a small arts organization or someone with an idea for a community arts project in Allegheny County, this session is for you. For more details about this grant visit www.pittsburghartscouncil.org/papartners.htm.
   
  This event is free.

Fine-Tune Your Finances: Making QuickBooks Work for You
Date: Wednesday, June 4, 9 - 11am
Place: Benedum Center - 7th Floor Conference Room, 719 Liberty Avenue Pittsburgh, PA 15222
    Kathleen Mahoney , Consultant Greater Pittsburgh Arts Council
     
  Kathleen Mahoney has been working with non-profit organizations for the past 8 years as a financial consultant. She has worked as an auditor in public accounting and at a regional hospital, as a bank controller, and the financial reporting manager for a multi-billion dollar bank holding company.

Whether you are a new or establsihed organization, learn how to tailor QuickBooks to meet your financial tracking needs. You will learn how to set up a chart of accounts; use class tracking for programs, administration and fundraising activities; track restricted funds, accounts payable and accounts receivable; and enter budgets and produce meaningful reports for your board of directors. Q&A will follow for questions specific to your organization.

Registration fee includes materials and light refreshments. Registration at the door is accepted with credit card, check or exact cash amount, subject to availability. Fees vary based on organizational budget size.

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May 2008
Arts Council Annual Meeting
  Date: Wednesday, May 21, 5-7:30 pm
  Place: New Hazlett Theater, 6 Allegheny Square, North Side
     
  BE A PART OF IT. Join us for food and drink, networking, updates and plans, entertainment and appreciation of the many individuals who support the greater Pittsburgh arts community. The event will honor Pennsylvania State Senator Jay Costa and City of Pittsburgh Councilman Bill Peduto as well as numerous volunteers and grantees. more information
   
  Members: Free. Please RSVP to Ryan Freytag at 412.391.2060 x234.
  Non-Members/ Guests Tickets: $20
  *Tickets on sale through Friday, May 16. Tickets may be available at the door with credit card, check or cash, subject to availability.
New (and Dynamic!) Trends in Nonprofit Governance
  Date: Monday, May 19, 5:30 - 8 pm
  Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
    Michael Kumer, Nonprofit Leadership Institute
     
  According to the Harvard Business Review, effective governance of nonprofit organizations is "a rare and unnatural act." This highly participatory workshop will focus on several rapidly emerging trends in nonprofit governance, with emphasis on the attributes of peak-performing boards. Topics include: board self-assessment, committee structure, recruiting (and retaining) great new board members, and board meetings that truly make a difference. Leave your preconceived notions at the door and dare to enter this challenging, thought provoking, high energy conversation.
   
  Registration Fees*
Individuals or Organizations with <$250,000 annual budget: $20 ($15 members)
Organizations with >$250,001 annual budget: $30 ($25 members)
The Fine Art of Marketing Fine Art: a Workshop for Artists  
  Date: Wednesday, May 14, 5:30-8 pm
  Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
    Carol Siegel, Carol Siegel Art Services
 

Carol Siegel, a Pittsburgh-based art consultant with more than 35 years experience will present a workshop for individual artists interested in marketing their work in the current art market, both locally and nationally. The workshop will address techniques for creating a portfolio, approaching galleries regarding representation, getting a show, dealing with dealers and prospective collectors and handling special commissions.

   
  Registration Fees*: $20 ($15 members)
   
Health Coverage Artist Information Session  
  Date: Wednesday, May 7, 2008 5:30-7 pm
  Place: Brew House Association 2100 Mary Street, Pittsburgh, PA 15203 - Map
 

Artists interested in learning more about the Arts Council’s health coverage plan are invited to attend this information session. Representatives from the Arts Council, HM Insurance, and Triad USA will be on hand to give a short presentation about the plan being offered and to answer questions. All are welcome to attend.

   
  Please RSVP to rfreytag@pittsburghartscouncil.org by Friday, May 2.
   
Advocacy Brown Bag
  Date: Tuesday, May 6, 2008 12-1 pm - This workshop has been post-poned and will be rescheduled. For information contact Devon Dupay at 412.391.2060 x232.
  Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
    Devon Dupay, David Seals, Greater Pittsburgh Arts Council
  Pack your lunch and join us for a discussion about the importance of Arts Advocacy in our community. You’ll hear a report from our recent trip to Arts Advocacy Day 2008, including highlights from the training sessions and meetings with our U.S. Representatives. In addition, Devon Dupay will discuss advocacy tips learned from two recent, local advocacy/lobbying workshops.
   
  Registration Fees*: $10 ($5 members)
 
Financial Fundamentals POSTPONED!
  Date: Monday, May 5, 2008 6-8 pm - This workshop has been post-poned and will be rescheduled. For information contact David Seals at 412.391.2060 x227.
  Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
    Vic Dozzi, CPA, CrawfordEllenbogen LLC
  This workshop will teach you the basics of budgeting, providing best practices for getting started, maintaining your accounting records and understanding your financial statements. The workshop will cover basic budget types, tips for preparing your customized budget and definitions for commonly used terms. You’ll also learn ways to set up, read and understand your financial statements, taking into consideration your organization’s assets and liabilities.
   
  CrawfordEllenbogen LLC, advises foundations, other non-profit organizations, and businesses on a full range of accounting, operational and planning matters. In his ten years with the firm Vic Dozzi has assisted clients with a variety of mergers, acquisitions and organizational transitions—advising on regulatory compliance, accounting procedures and systems, financial controls, analysis and assessment, documentation and other matters.
   
  Registration Fees*
Individuals or Organizations with <$250,000 annual budget: $20 ($15 members)
Organizations with >$250,001 annual budget: $30 ($25 members)
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April 2008
Last Days Cafe: Resources for Artistic Touring
  Date: Wednesday, April 30, 2008 5-8 pm
  Place: New Hazlett Theater, 6 Allegheny Square, North Side
    Representatives from Pennsylvania Performing Arts on Tour (PennPAT)
  Last Days Cafe is a casual "salon" held on the last day of each month that features time for networking, refreshments and a brief program at 6:15 pm. This month features information about Pennsylvania Performing Arts on Tour (PennPAT), which increases opportunities for professional, Pennsylvania-based performing artists to obtain successful touring engagements.
   
  This event is FREE. No registration is required.
   
Branching Out: Emerging Strategies to Reach New Arts Patrons
  Date: Tuesday, April 29, 2008 5-8 pm
  Place: Union Project, 801 N. Negley Avenue, East Liberty
    Jeremy Kraus, City Theater
Hilary Brown, Union Project
Suzanne Pace, Social Innovation Accelerator
Larkin Werner, Wall-to-Wall Studios
  The newly-formed Pittsburgh Emerging Arts Leaders Network invites you to its first, quarterly networking event. If you are an emerging arts manager in the visual or performing arts, this is a great chance to hear some success stories from your peers who have found creative ways to reach new audiences across age, gender and racial lines.
   
  The discussion will explore Audience Diversification through creative marketing and targeted programming. Jeremy Kraus and Larkin Warner will provide case studies-from the lo-fi to the high tech-of inventive marketing efforts that have effectively crossed traditional barriers. Suzanne Pace and Hilary Brown will offer examples of how strategic programming choices can connect organizations to patrons who might be hard to reach. Providing an arena for open and honest discussion, professional growth and problem solving, this evening will provide Arts Managers the opportunity to expand and deepen their peer network in the Pittsburgh area.
   
  Registration Fee: $5
   
Gifts that Keep Giving: Creating Sustainability within Your Nonprofit
  Date: Tuesday, April 22, 2008 9-11 am
  Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
    Lianne Sheplar, Merrill Lynch
Moving beyond the day to day challenges of running a nonprofit can be difficult. But when do you decide to start planning for the long-term legacy of your organization? Learn the benefits of beginning and managing an endowment to attract more donors to your organization. Whether you are thinking about establishing an endowment or have run into difficulties in managing your existing endowment, come learn the benefits of endowment strategies to drive your organization to long term success!
   
  Registration Fees*
Individuals or Organizations with <$250,000 annual budget: $20 ($15 members)
Organizations with >$250,001 annual budget: $30 ($25 members)
Art, Activism & Equity Symposium
  Date: Friday & Saturday, April 18-19, 2008
  Place: New Hazlett Theater, 6 Allegheny Square, North Side
    Heather Arnet, Women and Girl’s Foundation
Vanessa German, Slam Poet and Visual Artist
Faythe Levine, Author of Handmade Nation (2008)
Elizabeth Perry, Technology Integration Specialist, Ellis School; New Media Artist
Others to be Announced
  Performances by: Soma Mestizo
The Guerrilla Girls
Nicole Reynolds
  The New Hazlett Theater, Greater Pittsburgh Arts Council and the Women and Girls Foundation present a dynamic symposium, Art, Activism & Equity, as part of the “Women in the Arts” Festival. The symposium will explore solutions regarding Southwest Pennsylvania’s embarrassing record of women’s compensation rates, build networks among Pittsburgh’s emerging and established arts leaders while celebrating our region’s unique strengths as a center for individual accomplishment. The program will also explore politics and feminism and will encourage local action, connection to resources and coalition building.
   
  Registration
For a full schedule or to register visit www.newhazletttheater.org.
   
Best Practices in Securing Corporate Sponsorship
  Date: Monday, April 14, 2008 9am-Noon
  Place: Benedum Center, Studio B, 719 Liberty Avenue, Downtown
    John Federico, City Theatre
Jennifer Johnsen-Nazareth, State Farm Insurance
Chris Taylor, Three Rivers  Arts Festival
  Bringing together a model case study, a corporate funder, and the latest information from the authoritative conference on sponsorship, this workshop will provide you with strategies for soliciting corporate sponsors for your arts events. John Federico will reveal the workings behind City Theatre's successful marketing campaign for Honus and Me, a partnership that involved Dick's Sporting Goods, the Pittsburgh Pirates and the Pittsburgh Tribune-Review and which resulted in more than half of all tickets bought by first-time buyers.
   
  Drawing on 7 years experience managing corporate grantmaking, Jennifer Johnsen-Nazareth will present the five criteria that State Farm looks for in funding requests, including tips for how to approach a corporation and examples of successfully funded projects. Chris Taylor will present fresh ideas about how to enrich corporate partnerships using emotional connections; he has just returned from the annual conference of IEG, the worldwide authority on sponsorship strategy, valuation, research and training.
 
Increasing Your Web 2.0 Marketing Success
  Date: Friday, April 4, 2008 9:30-11:30 am
  Place: Benedum Center, 719 Liberty Avenue, Studio B, Downtown
 
  You'll be treated to a session showing how to run your own email marketing campaigns better, faster and cheaper. Also, learn how you can easily execute and incorporate various new Web 2.0 media such as blogs, wikis and more into your marketing!
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March 2008
Unlocking the New Powers of PR
  Date: Wednesday, March 19, 2008 9:30-11:30 am
  Place: Future Tenant Gallery, 819 Penn Avenue, Downtown
  The art and science of Public Relations craft has never before achieved the kind of respect that it is enjoying today. Find out how you can make the new rules of PR build your brand and your organization. The Web has changed the rules and most old-line PR professionals just don't know it yet. Learn how to craft search engine friendly press releases, online press kits and much more!
Improving the Art of Marketing the Arts
  Sessions: "Building a Brand that Buzzes" (Friday, March 7)
"Unlocking the New Powers of PR" (Wednesday, March 19)
"Increasing Your Web 2.0 Marketing Success" (Friday, April 4)
  Performances by: Stephan Wayhart, Principal of Brandmill, Inc. and President of the American Marketing Association - Pittsburgh Chapter
  This 3-part series designed to help you develop cost-effective techniques to promote your arts organization. The workshops are presented through a new partnership between the Greater Pittsburgh Arts Council and the American Marketing Association - Pittsburgh Chapter.

For more than 20 years, Stephen Wayhart has built a solid reputation as a strategic marketing campaign maker from his Ad Agency days with General Motors' Cadillac and Oldsmobile Dealer Marketing Groups to McDonald's Corporation to helping launch Sprint PCS. As principal of BrandMill, he has consulted with MARC USA, Allegheny Energy, EDMC, Ford Motor Company, Kennywood Entertainment, Vocelli Pizza, Sprint PCS and True Value Hardware.
   
Building a Brand that Buzzes
  Date: Friday, March 7, 2008 9:30-11:30 am
  Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
  Learn the new branding building basics of experiential marketing and storytelling. Discover the 10+ types of word-of-mouth marketing, the six tenets of customer evangelism, the eight ways to get people to spread your good word and more!
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February 2008

Income Taxes for the Individual Artist
  Date: February 26, 2008 6-8 pm
  Place: Benedum Center, 719 Liberty Avenue, 7th Floor, Downtown
    Michael J. Sluss, CPA, Schneider Downs & Co., Inc.
 

Are you an individual artist with questions about filing your federal and state income taxes? This basic level workshop will teach you how to optimize tax planning as an independent contractor, self-employed individual or grant recipient. It will cover tax forms including the 1099 and W-2, as well as basic deductions. Questions will be addressed in the second hour--the questions you submit in advance will be given priority. Submit your question and register at the same time by clicking here.

Starting an Arts 501c3 Nonprofit Organization
  Date: February 25, 2008 6-8 pm
  Place: Greater Pittsburgh Arts Council, 707 Penn Avenue, 2nd Floor, Downtown
    Susan Blackman, Director of Arts Programs
  Not for the faint of heart, this workshop serves as preparation for arts organizations seriously interested in filing for 501c3 tax status. Topics include the "realities" of starting a nonprofit, the basics of board development and the extensive planning process to be completed before consulting an attorney.
   
  This workshop is a prerequisite for organizations who plan to seek assistance through Volunteer Lawyers for the Arts for their 501c3 filing.
 
Grantwriting 101 with the Multicultural Arts Initiative
February 21, 3-5 pm: East Liberty Presbyterian Church, 116 S. Highland Avenue, East Liberty
February 21, 6-8 pm: AVA Lounge, 126 S. Highland Avenue, East Liberty
February 23, 10 am-12pm: New Hazlett Theater, 6 Allegheny Square East, North Side
Presenters: Susan Blackman, Demeatria Gibson Boccella

MCAI will conduct free grant workshops to review the MCAI RFP Application Guidelines and discuss any program ideas. The MCAI grantmaking objective is to enhance the cultural landscape of the region by funding consistently high quality African American and African-influenced arts programming, as well as targeted, culturally specific arts programming to include Latin, Asian and Native American. To register contact dgibson@mcai-pittsburgh.org or 412.394.4275.

 
I Want to Shop My Idea, but I'm Afraid Someone Will Steal It!
Date: February 19, 2008 6-8 pm
  Place: Benedum Center, 719 Liberty Avenue, 7th Floor, Downtown
    Franklin Molin, Esq., K&L Gates
 

Do you have a manuscript, a treatment, a song, or just a good idea that you would like to shop around to potential investors, producers, studios, collaborators, and others? This workshop will provide some practical advice and legal strategies to help you protect your work and avoid having it stolen.

   
  The workshop, part of the BusinessSkills for Artists Series, will review basic laws relating to this issue and will clarify what parts of your work are protectable by law. It will discuss methods of recording your rights in your works, how best to approach people with your work and how and when to use confidentiality agreements. The workshop will close with a discussion about what you can do if your work is stolen.
   
  Franklin B. Molin is a partner in the Pittsburgh office of K&L Gates, where he practices copyright, trademark, and entertainment law. He teaches Copyright Law at Duquesne University School of Law.
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January 2008
Best Practices: Working with a Consultant
  Date: January 29, 2008 6-8 pm
  Place: Benedum Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown
    Kathleen Caliendo
  A good consultant provides ideas, reality checks, skills and experience and will leave you with plans, materials, and the information to help you use them. But if you "hire" a volunteer consultant, do you have the right to ask for what you need? Absolutely! It's all about communication, planning and setting realistic expectations.
   
  Kathleen Caliendo, an experienced Business Volunteer for the Arts and a professional strategic change consultant, will give you the tools to navigate the process of assessing your needs (not every organization should plunge directly into strategic planning) and build a workplan together with your consultant that will lead to the outcomes you are seeking.
 
Best Practices: Survey Design
  Date: January 16, 2008 9-11 am
  Place: Carnegie Library, 612 Smithfield Street, Downtown