2010-11 Grantees
2009-10 Grantees
2010-11 GRANTEES
$5000 - Silver Eye Center for Photography
For a new summer marketing project designed to reach young adults who visit, work and live in the Southside, currently an underrepresented audience segment for Silver Eye.
$4500 - Associated Artists of Pittsburgh
To leverage the heightened activity and visibility of Associated Artists' Centennial year to reach younger audiences through new media, social media and guerilla marketing tactics.
$4500 - Gateway to the Arts
To launch family outreach programs that educate and engage parents in quality arts learning for their children.
$4500 - Pittsburgh Arts & Lectures
To establish a new mailing list based on the STAR Database reseach, to increase annual subscribers to The Drue Heinz Lectures.
$4500 - Quantum Theatre
To grow partnerships with support organizations in host neighborhoods that will gain new attendees for Quantum and maximize Quantum's impact in the neighborhoods.
$4250 - New Hazlett Theater
For a targeted mailing initative designed to capitalize on a profile generated by the elliot marketing group, which targets potential ticket buyers based on past buying habits.
$4173 - Creative Nonfiction
To launch a campaign that develops relationships with MFA students in creative writing programs around the country, engaging them as readers and potential contributors.
$4000 - Kuntu Repertory Theatre
To present a spoken word outreach program withtwo playwrights from the next theatre production, in order to increase audience attendance by the 18-35 age group.
$4000 - Pittsburgh New Works Festival
For a multimedia campaign to reach university students and a print campaign to expand its audience to surrounding neighborhoods, and for the creation of a new database to manage subscriber information.
$4000 - Pittsburgh Playwrights Theatre Company
To generate a list of potential patrons through organizational partnerships, create a database to manage patron data and send a targeted mailing based on best prospects.
$4000 - Union Project
To create and implement a re-branding campaign for inter-generational art classes, workshops and ceramics cooperative aimed at reaching families living in East liberty and Highland Park.
$3963 - Society of Contemporary Craft
For a tactical marketing plan to reach participants in the DIY movement ages 18-35, utilizing mobile technology, interactive web applications and print media.
$3400 - Latin American Literary Review Press
For four inter-related audience development projects, including website enhancement, development of an electronic catalogue, development and distribution of electronic advertisements and local outreach events.
$3250 - Afro-American Music Institute
To provide three open house activities to families with children in the Homewood community, to engage them in the arts and programs that AAMI offers for children.
$3250 - City of Asylum - Pittsburgh
To create and maintain a comprehensive, web-based calendar of literary readings in the greater Pittsburgh area, from which it will build a database of presenters, authors and audience.
$3250 - League of Electronic Musical Urban Robots
To develop professionally-designed marketing materials to market their interactive musical robotics installation to children's and science museums.
$3250 - Nego Gato, Inc.
For a campaign to increase participation by youth in the Hill District and East East End communities, and to grow national opportunities for touring.
$3250 - Pittsburgh Society of Illustrators
For a one-day illustration conference that deepens awareness of illustration among high school students, art instructors and creative professionals in allegheny county.
$3250 - River City Brass Band
For a campaign to market River City Brass Band's 'flex plan' ticketing option to lapsed subscribers and frequent single ticket buyers.
$3250 - The Legacy Arts Project
To attract new audiences through community outreach to areas not usually targeted, by use of the website, mini performances and a pilot mailing to new zipcodes.
2009-10 GRANTEES
American Jewish Museum - $5000
To launch an online version of its primary publication with enhanced features, conduct an audience survey of expectations and needs, and hire a web development consultant to analyze survey results and make improvements.
Autumn House Press - $5000
To enhance its its organizational website and on-line poetry journal, Coalhillreview.com, and to build connections with a younger, digitally-oriented national audience through interactive web mechanisms that can respond to rapid changes in the publishing industry.
Craftsmen's Guild of Pittsburgh - $3875
To prepare guild members and the extended local art commyunity for the eminent switch to digital imaging and web marketing through educational outreach workshops.
Pittsburgh Jewish-Israeli Film Festival - $5000
To enhance and diversify its audience by creating the "Jewcy Film Series" for young adults (21-31) and the "Young Adult Advisory Committee," whose members will choose the films and plan the four events that make up the series each year.
Artists Image Resource - $5000
To produce four videos that document its production and outreach activities, for inclusion in its newly-designed website.
Calliope: The Pittsburgh Folk Music Society - $5000
To mail a Calliope School advertisement/response card to prospective students before each semester in the 2009, based on households identified in its recently completed market research and marketing plan.
Renaissance City Choirs - $5000
To develop performance audio/video content, and to upgrade its website with capabilities for streaming media, online credit card processing and ticket sales.
Kelly-Strayhorn Theater - $3475
To design collateral material to promote its new "Kelly Strayhorn Presents" programming series in 2009.
Squonk Opera - $5000
To plan, produce and strategically distribute materials from their new, free festival show "Astrorama," including a trip to NYC in January 2009 for the Association of Performing Arts Presenters Conference to showcase those materials.
Dance Alloy Theater - $5000
For an advertising campaign specifically targeted to grow participation and awareness of its programming with young, urban professionals in the greater Pittsburgh region.
Mattress Factory Museum of Art - $5000
To explore mobile technology as an audience development tool, in partnership with DeepLocal, an interdisciplinary software design, development and strategy studio.
Pittsburgh Irish & Classical Theatre - $5000
To create new audience development tools focused on enhanced group sales, to be implemented during the 2009 season.
SLB Radio Productions, Inc. - $3900
To expand its Birthday Club by creating a kiosk that Children's Museum visitors can use to submit on-air birthday announcements, and to publicize student performance opportunities in its "Youth Expression Hour," through direct outreach to teachers and classroom posters.
Attack Theatre - $3750
To design and create web and print materials that market its menu of dance-based performance and audience engagement programs to local, national and international museums and galleries.
Opera Theater of Pittsburgh - $5000
To implement an extensive outreach program around the opera "Porgy & Bess," partnering with local community organizations to hold promotional events and open rehearsals at the Greater Pittsburgh Coliseum with the goal to increase local attendance at the opera.
Stage 62 - $5000
To expand its younger audience via a marketing campaign and targeted Children's Show, designed to infuse children at an early age with a love for theater.
