Tuesday, March 20, 9 am to Noon
Greater Pittsburgh Arts Council
810 Penn Ave, Suite 200, Downtown
GPAC Members: $40; Nonmembers: $65 ($10 discount if paid online via credit card)
To register, call Shelby Gracey at 412-397-6000 or register online.
Presenters:
- Andrew Swensen, Pittsburgh Music Alliance
- Mark Power, City Theatre Company
- Tiffany Wilhelm, Greater Pittsburgh Arts Council
Once you have attracted someone to your venue or to a performance, how does that attendee become a long-term patron? In examining audience engagement we will look at that evolving relationship of audience members as they begin to take ownership in an organization by becoming members, subscribers, and/or donors, ultimately translating an encounter into a relationship. The structure of the session will begin with case studies considered individually and then move to brainstorming creative solutions for current situations faced by session participants. This session will expand on the previous "Audience Development" session, though either can be taken individually.
About the series: Audience Development and Engagement for Arts Organizations
This series will look at the questions of attracting and retaining audiences for arts organizations across the spectrum, beginning with the question of how to reach new audiences and then moving to audience retention. We will conclude with a look at how partnerships and collaboration can help all organizations expand their reach and impact. The series is designed and led by Andrew Swensen through the Bayer Center for Nonprofit Management. GPAC is a promotional partner. Other workshops in the series include Audience Development (Tuesday, March 13) and Strategic Partnerships and Expanding Your Reach (Tuesday, March 27).
