Tuesday, March 13, 9 am to Noon
Greater Pittsburgh Arts Council
810 Penn Ave, Suite 200, Downtown
GPAC Members: $40; Nonmembers: $65 ($10 discount if paid online via credit card)
To register, call Shelby Gracey at 412-397-6000 or register online.
Presenters
- Andrew Swensen, Pittsburgh Music Alliance
- Maggie Johnson, Point Park University
- David Seals, Greater Pittsburgh Arts Council
- Andie Markijohn, Greater Pittsburgh Arts Council
The mission of an exhibiting, presenting, or performing arts organization is to deliver great art to an audience, serving both the art form and the community. This session will focus on the desire to expand audiences, for the benefit of the art and the sustainability of the organization. We will discuss case studies in audience development, featuring nonprofits from multiple sectors, sizes and budgets, and then consider the costs and benefits of these various initiatives. Finally, we'll evaluate outcomes in terms of mission fulfillment and expanding earned revenues and individual donor base through audience growth, and conclude with a creative session on how to apply the day's learning to participants' current situations.
The session will also include a brief overview of topics covered at the 2011 National Arts Marketing Project Conference, as well as information about the new Pittsburgh Arts Community Database.
About the series: Audience Development and Engagement for Arts Organizations
This series will look at the questions of attracting and retaining audiences for arts organizations across the spectrum, beginning with the question of how to reach new audiences and then moving to audience retention. We will conclude with a look at how partnerships and collaboration can help all organizations expand their reach and impact. The series is designed and led by Andrew Swensen through the Bayer Center for Nonprofit Management. GPAC is a promotional partner. Other workshops in the series include Audience Engagement (Tuesday, March 20) and Strategic Partnerships and Expanding Your Reach (Tuesday, March 27).
