Tuesday, March 27, 9 am to Noon
Greater Pittsburgh Arts Council
810 Penn Ave, Suite 200, Downtown
GPAC Members: $40; Nonmembers: $65 ($10 discount if paid online via credit card)
To register, call Shelby Gracey at 412-397-6000 or register online.
Presenters:
- Andrew Swensen, Pittsburgh Music Alliance
- Marc Fleming, Pittsburgh Cultural Trust
- Mark Giosi, Chatham Baroque
Arts organizations seeking to improve audience outreach and engagement can find substantial impact in creating partnerships. Benefits include increased internal efficiencies in managing and expanding communication and reaching high-value audience prospects at substantially less cost. Yet, cooperative endeavors have their challengers and must be created wisely. This session will examine different levels of strategic partnership ranging from cooperation on a single project to full mergers. We will identify the potential benefits and challenges, discuss case studies, and workshop potential partnerships that participants can explore in their own work.
About the series: Audience Development and Engagement for Arts Organizations
This series will look at the questions of attracting and retaining audiences for arts organizations across the spectrum, beginning with the question of how to reach new audiences and then moving to audience retention. We will conclude with a look at how partnerships and collaboration can help all organizations expand their reach and impact. The series is designed and led by Andrew Swensen through the Bayer Center for Nonprofit Management. GPAC is a promotional partner. Other workshops in the series include Audience Development (Tuesday, March 13) and Audience Engagement (Tuesday, March 20).
