Thursday, August 01, 2013 2:00PM to
Thursday, December 05, 2013 3:30PM
|Blueprint for Public Art and Placemaking: An Introduction to Developing Creative Communities through Art||Free|
|Session One: Public Art and Placemaking Series Commences. Session One: Assessing Place – What do we want to do?||Free|
|Session Two: Project Partnerships, Policy and Funding||Free|
|Session Three: – Project Management A-Z||Free|
|Mid-series discussion and Q & A||Free|
|Session Four: Getting into the Weeds||Free|
|Session Five: If We Build it Will They Come? Marketing and Social Media Strategies||Free|
|Session Six: Post-Ribbon Cutting Success and final Q & A||Free|
Creative Placemaking and Public Art Webinar Series
Americans for the Arts Public Art Network Webinar Series
LOCATION: All sessions will be streamed at the Office of Public Art, Greater Pittsburgh Arts Council, 810 Penn Ave. Pittsburgh, PA 15222
Note: You do not have to be present at every session. You are welcome to register for just the sessions that fit your schedule!
The series is intended for: public art professionals and artists, designers, business improvement/Main Streets, tourism, community development professionals and other allied professionals. The webinar series includes six, 90-minute live webinars as well as one conference call group discussion Q&A session.
All webinars are scheduled 2:00-3:30 PM EDT. There will be homework assignments that ask participants to identify opportunities that are ripe for creative placemaking within their own communities and think about how they might kick start development there.Registration Online: June 13 – August 15, 2013 (first come first served) Public Art and Arts and Cultural District Preconferences will host a breakfast roundtable, June 14, with Barbara Goldstein discussing the series. Preconference attendees may register for the webinar series at the Preconference and Main Convention.
Session One: Assessing Place – What do we want to do?, Thursday, September 12, 2013, 2:00-3:30 PM
Designing and planning a project that meets your community’s needs. Assessing the physical and social characteristics of a place to determine what make it a good candidate for creative redevelopment, initiating temporary vs. permanent artwork and places for events to happen. Managing expectations: public art and cultural events as tools for transformation.
Session Two: Project Partnerships, Policy and Funding, Thursday, September 26, 2013 2:00-3:30 PM
Leveraging existing opportunities, acquiring funding and building partnerships, public art ordinances, what is ‘percent-for-art’ in private development, preliminary public art program and project budgeting. Participant roles: developers, project managers, stakeholders, partners, and working with elected officials.
Session Three: – Project Management A-Z October 10, 2013
Project planning and development, creating realistic timelines, art and design teams, community engagement, artist selection. Planning for evaluation and assessment. Thinking ahead to success: integrating platforms for programming, creating opportunities for public interaction, activating spaces day and night.
Mid-series discussion and Q & A - October 24 2013 conference call. Barbara Goldstein and a guest presenter will take your questions and assist in strategizing the public art and placemaking project in your community.
Session Four: Getting into the Weeds, November 7, 2013
All project implementation involves detailed logistics. This webinar will cover specific details including: permitting for programming, contracting with artists and designers, work for hire versus copyright, payments, insurance, artwork procurement.
Session Five: If We Build it Will They Come? Marketing and Social Media Strategies, Novembe 20, 2013
Project marketing, PR, social media, and web presence. Documentation: numbers, stories and images. Avoiding controversy through successful communications strategies.
Session Six: Post-Ribbon Cutting Success and final Q & A December 5, 2013
Project completion! Whether your project is a public art event or permanent work with a ribbon cutting ceremony, detailed planning for the project debut is the critical component that makes art public. The second half of the webinar will be set aside for final Q & A and wrap-up discussion, strategizing key lessons learned from the series as participants set forth to implement creative placemaking and public art projects in their communities.