Best Practices: Five Ways to Generate More Sales from Your Direct Marketing Budget

Date: December 18, 9:30-11:30 am
Place: Benedum Center, 7th Floor, 719 Liberty Avenue, Downtown
Presenters:   John Elliott, Elliott Marketing Group

Learn the basic tools you need to get better response and more customers from your mail campaigns: [1] how to keep your data clean; [2] what to look for in reporting; [3] how to develop and test compelling offers; [4] how collaboration adds to your bottom line; and [5] how to use your past campaigns to predict future results; and much more.

John Elliott co-founded Elliott Marketing Group to help customers develop and execute more effective direct response campaigns by focusing on their target, offer and response and relationship management processes. Prior to founding EMG, John was Sr. Vice President of Database Marketing for DMW Worldwide, a direct response advertising agency specializing in nonprofits.

Organizational Budget Size/Registration Fee

  <$250,000 $18
  $250,001-$500,000 $24
  $500,000-$999,000 $30
  >$1M / $36 $36

To Register: (through ProArtsTickets)
  Online: ProArtsTickets
  By Phone: 412.394.3353
  By Fax: 412.394.4280
  By Mail: The Arts Council Workshops, 707 Penn Avenue, 2nd Floor Pittsburgh PA, 15222-3401

*Fees are per person, per workshop. the Arts Council Members receive a 15% discount. Individuals are included in the <$250,000 level. All workshops require pre-registration. No registration is guaranteed until payment is received, Workshop fees cover material and refreshments.

For more information, please contact Susan Blackman, Director of Arts Programs.
  412.391.2060
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